We'll find out with this case study.
If I get any leads for $10, I'll be blown away by the results. I'm not really expecting this to do much besides help me find a new family that will let me use their session for marketing purposes, in exchange for a free engagement session.
Delivery: My target demographic is simply Adults, 18 - 50 that are engaged and residing in the 6 cities I've chosen (Winter Garden, Windermere, Ocoee, Lake Buena Vista, Dr. Phillips, & Orlando areas.)
More Info: I need to rebuild my portfolio after being out of the wedding photography business for a little while. I photographed a lot of weddings in the analog era and have had a lot of people ask me to photograph their weddings since then. I have, however, turned down the opportunities to focus on web development. Now, I am ready to enter back into this arena when the time is right. A majority of the company's revenue comes from the web development department, so I don't know if I'll be able to do much more than 3 weddings a year myself. But if I can successfully market this branch of the business, I can hire a photographer and teach them the ropes.
I'll continue to post more info regarding this campaign after the weekend and we shall see how it goes! Stay tuned for more info.
Hypothesis: I think Facebook traffic is not anywhere near as busy as it used to be, but that's probably information bias because I am not in the target demo any more. I don't think this will be a successful campaign, any further than gaining a few impressions.